LA SUITE APRÈS LA PUBLICITÉ

The Association of Corporate Communications and Marketing Professionals in Banks – ACAMB has officially kicked off its 30th-anniversary celebrations with a tree-planting initiative on Providence Street in Lekki Phase 1, Lagos.

The exercise underscores the association’s enduring commitment to environmental sustainability, ethical communication, and the collective reputation of the Nigerian banking sector. The event brought together a distinguished group of banking communication leaders, industry veterans and key financial stakeholders to mark three decades of institutional impact.

Led by ACAMB President Mr. Jide Sipe and the Registrar/Chief Executive Officer of the Chartered Institute of Bankers of Nigeria – CIBN, Mr. Akin Morakinyo, the event featured active participation from executive committee members and marketing heads across various financial institutions. In a symbolic gesture of unity, bank representatives planted trees named after their respective institutions. This act was designed to visualize the financial industry’s shared dedication to environmental stewardship, cooperative growth, and long-term economic sustainability.

During the ceremony, Sipe remarked that the initiative reflects ACAMB’s foundational mission to elevate the integrity of the banking sector above corporate rivalry. He emphasized that the trees planted represent a renewed vow to nurture credibility, strengthen consumer trust, and enhance the collective brand value of the industry.

The tree-planting marks the beginning of a months-long anniversary schedule, which will include a Golf and Networking Experience at the Ikoyi Club on June 27 and culminate in a celebratory Gala Night on September 30.

The event equally featured the official unveiling of ACAMB’s 30th-anniversary logo by CIBN chief Mr. Morakinyo, who commended the association for maintaining a highly productive relationship with the institute. He used the platform to urge corporate communications professionals to continually uphold the highest ethical standards and professionalism in their daily operations. His sentiments were echoed by industry pioneers who reflected on how the body has successfully navigated decades of market evolution while safeguarding public confidence.

Reflecting on the historical journey, industry pioneers noted that ACAMB was established in 1996 by representatives from landmark institutions, including Union Bank, First Bank, and the Central Bank of Nigeria, during a period when intense corporate rivalry threatened public trust.

Over the past thirty years, the association has evolved into a vital strategic umbrella body. Till date, it continues to champion best practices, foster healthy corporate competition, and ensure responsible stakeholder engagement across the entire banking ecosystem.